Blippar, a forging force in image recognition and AR innovation, proudly unveils its cutting-edge mobile visual search powers. Demonstrated dynamically at a spectacular South By Southwest festival in Austin, Texas, March 14, 2015, this technology harbors a redesigned heritage app designed to revolutionize our engagement with reality.

With the Blippar app alive, zeroes in on objects via your camera lens. The magic unfolds instantly, diving into an informational universe, capturing knowledge directly from the realm of tangible existence.

Introducing a fresh batch of blippable treasures — classic English vinyl sleeves, engaging fiction, cinematic DVD cases, and striking movie posters are first in line. A snap with Blippar, and an information feast awaits, offering layers of context though bite-sized facts. Imagine uncovering band performances, Twitter buzz, tickets, and band imagery from a singular icon of their art!

This is but the dawn of Blippar’s quest to chart the tangible landscape with mobiles and wearables. Step by unfurling steps, an extensive gallery of blippable entities — from the mundane apple to the magnificent Eiffel Tower — will soon join the ranks of a blippable universe.

Where web searches reign supreme, they let language limit our quest. Blippar breaks these bounds, granting users a swift extraction of indispensable data, wherever they are, whenever they need it.

Blippar’s search is a beacon of neutrality, steering its compass toward the most authoritative sources. The intuitive UI, styled by the very items themselves, propels speed and precision, leaving conventional web searches in the dust. The potent fusion of location-aware predictive tech, deep learning, and AI finely tunes search outcomes, distinctively tailored to the user.

Get ready, Android and iOS fans: the refreshed Blippar experience is set for debut this April!