Introducing Mitashi PLAY Senior Friend, a new Android marvel tailored for the mature tech enthusiasts. This senior-friendly smartphone boasts an oversized front keypad and extra-large fonts, making navigating through contacts and messages a breeze. It even includes FM Radio, intuitive iconography, and a crucial SOS feature for emergency assistance.

Elevating the user experience, the Mitashi PLAY Senior Friend is equipped with a robust 1.2 GHZ dual-core processor, complemented by 512 MB of RAM. The smartphone’s 4 GB internal storage capacity is expandable via a micro SD card, and it runs seamlessly on the Android 4.4 KitKat platform.

Make the first impression count with dual cameras and a transparent packaging box, allowing the senior generation to appreciate the device's design at their leisure. priced affordably at Rs 4,999, this smartphone hits the sweet spot for those who wish to join the digital age.

Sharing insights on the launch, Adnan Chara, Vice President – Gaming, Toys & Telecom at Mitashi Edutainment Pvt. Ltd., said, “Our in-depth market research revealed that although the senior generation is cautious with technology, they witness younger generations immersed in the android world and are eager to join in. Sensing the need, we pivot our attention to developing a smartphone that caters specifically to their requirements.”

Key Specs